The Impact of the Air Fryer on the Growth of the Frozen Food Market
Since the pandemic, the frozen food market has shown a considerable increase in the daily life of Brazilians. This growing demand is due to the popularization of an appliance that has invaded Brazilian homes: the Air Fryer. According to a survey by Kantar, this appliance is in 44% of Brazilian households, and the expectation is that this number will increase.
This scenario is linked to changes in lifestyle and consumer purchasing behavior, who currently seek quick, practical, and healthy options for everyday life. Breaded foods, French fries, nuggets, cheese bread, vegetables, and snacks have gone through a real revolution: the industry has invested in packaging with specific instructions for Air Fryer preparation and in new formulations.
Foods are now golden, crispy, and with the texture of traditional frying, but without the use of oil. This has made the public rediscover the pleasure of consuming frozen foods, now with more quality and less guilt.
MCI: Technology Applied to Frozen Food Production
At MCI, we see this growth as an opportunity for the productive sector. Although there is still the perception that these products are exclusive to large brands, we have shown that it is possible to add value to different product lines. In the end, it is the consumer who benefits, with more purchasing options.
Our solutions include forming, coating, and pre-baking, with safe, robust, and efficient equipment. The forming machines, for example, ensure standardization in shape and precision in product weight. The ovens provide uniform cooking, crispiness, and precise temperature control, essential for the pre-preparation of foods that will be finished in the Air Fryer.
Thus, we help strengthen the industry’s mission to deliver frozen foods that are increasingly tasty, practical, and aligned with new consumer demands.
Have questions or want to learn more about our solutions? Talk to one of our consultants.
